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Talent Development & Retention: In the Pharma Industry

Updated: Sep 16

A Comprehensive Guide to Enhance and Retain Human Capital in a competitive and dynamic sector of Pharma

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Introduction

The pharmaceutical sector stands as a pinnacle of competition and innovation within the worldwide market, drawing significantly on the proficiency and knowledge of its employees. Yet, it confronts various hurdles in securing, cultivating, and keeping a talented workforce, including an aging population of workers, a deficit of graduates in science, technology, engineering, and math (STEM), elevated employee turnover, evolving job seeker expectations, and swift advancements in technology. Hence, it is imperative for the sector to implement strategic measures to bolster its human resources and foster an environment conducive to continual learning and involvement.


The purpose of this article is to present a synopsis of the leading 10 strategies that have been suggested and utilized by experts in the field to nurture and preserve talent within the pharmaceutical sector. It is structured into three distinct segments: (1) talent cultivation, (2) talent preservation, and (3) talent administration. Each segment offers a condensed overview of key insights and suggestions drawn from scholarly research, along with citations for every proposed method.


Talent Development

Talent development involves improving employee abilities, expertise, and capacities through diverse learning and growth programs. These may include training sessions, mentorship, coaching, career development, and constructive feedback. Such initiatives aid in boosting employee performance, fostering greater engagement, and equipping them for upcoming challenges and career prospects.


Here are some methods proposed and utilized for nurturing talent in the pharmaceutical sector:

Blended learning is a hybrid approach that integrates various teaching styles, including in-person, online, and hands-on experiences, tailored to learners' varying requirements. This method can provide more adaptable and customized options for employees, potentially boosting their participation and recall of material. Additionally, blended learning emphasizes the benefits of communal learning through peer evaluation, information exchange, and community building.

Microlearning is an educational strategy that provides learners with brief, targeted content through mediums like videos, podcasts, quizzes, or interactive games. This approach allows for on-demand access to learning materials, facilitating timely skill acquisition and knowledge enhancement in employees. Additionally, microlearning aids in reinforcing existing competencies while helping staff adapt to the rapid changes and continuous innovations characteristic of the pharmaceutical industry.

 

Learning based on competencies: This approach to education emphasizes the actual results and accomplishments of the students, as opposed to traditional methods that prioritize educational inputs and procedures. It empowers staff members to recognize and refine their skills by focusing on required competencies for present and prospective positions. Furthermore, it allows individuals to showcase their expertise and understanding, thereby earning acknowledgment and incentives for their professional achievements.


Talent Retention

Talent retention is the strategic effort to keep top performers and individuals with high potential within an organization, deterring them from seeking employment elsewhere. It plays a critical role in sustaining the company's competitive edge, decreasing turnover expenses, and bolstering its reputation and brand image.


Below are various strategies that have been suggested and put into practice to keep talent within the pharmaceutical sector:

Engagement among employees is a measure of their commitment, participation, and excitement about their jobs and the company they work for. This engagement can affect their levels of satisfaction, devotion, and output, and can decrease their likelihood of leaving the organization. To enhance employee engagement, companies can offer engaging and stimulating job responsibilities, grant autonomy and control, provide constructive feedback and acknowledgment, present chances for professional growth, and cultivate an encouraging and cooperative workplace atmosphere.


The employee value proposition refers to the balance of benefits and incentives that an organization provides its employees as a trade-off for their performance and engagement. It is instrumental in attracting and retaining top talent by setting an organization apart from competitors and fulfilling employee desires and needs. It can encompass aspects like salary and benefits, work-life harmony, opportunities for growth and education, acknowledgement for achievements, as well as the company's cultural and ethical principles.

Strategies for keeping employees: The company develops various strategies and plans to keep their skilled employees by understanding why employees leave and who is most affected.


The approaches can differ with each situation, but often include practices such as conducting exit interviews, performing retention surveys, offering retention bonuses, allowing flexible work hours, providing mentorship and coaching, establishing employee referral programs, and maintaining an alumni network.


Talent Management

Talent management encompasses the comprehensive and strategic process of handling all stages of an employee's journey, including recruitment and hiring, growth and retention, as well as succession planning and professional transitions. It allows a company to match its workforce with its business aims and can provide a lasting edge over competitors.

Here are some recommended and implemented strategies for talent management in the pharmaceutical industry:

Talent pipeline refers to the systematic approach to spot, groom, and prime both present and prospective talent for crucial roles within an entity. It helps organizations guarantee that they have the right people ready and able, thereby minimizing the danger of vacancies or a dearth in talent. This process can comprise multiple steps like evaluating talents, mapping out talent pathways, encouraging internal talent movement, forming talent pools, and conducting regular talent assessments.


Talent Analytics: Talent analytics involves using analytical methods and tools based on data and empirical evidence to evaluate and enhance the results and efficacy of talent management strategies. It equips organizations with the knowledge and comprehension necessary to manage talent intelligently and make tactical decisions. The scope of talent analytics encompasses different dimensions, including attracting talent, developing talent, retaining talent, assessing talent performance, and recognizing talent potential.


Talent culture refers to the collective beliefs, values, and standards that guide and affect employee behavior and mindset in relation to talent management. It contributes to establishing an encouraging atmosphere for talent within the organization and promotes a feeling of unity and identification. Additionally, talent culture mirrors the company's goals and purpose, demonstrating its dedication and accountability toward nurturing talent.

 

References

 

Alshammari, M., & Alhomod, S. (2019). Blended learning in the pharmaceutical industry: A case study. Education and Information Technologies, 24(5), 3029-3046

 

Pappas, C. (2018). Microlearning in the pharmaceutical industry: 5 key benefits. eLearning Industry.

 

Rodriguez, A., & Burns, M. (2019). Competency-based learning in the pharmaceutical industry: A systematic review. Journal of Pharmaceutical Education and Research, 10(1), 1-10

 

Bhatnagar, J., & Sharma, A. (2005). The Indian perspective of strategic HR roles and organizational learning capability. International Journal of Human Resource Management, 16(9), 1711-1739.)

 

Alnıaçık, E., Alnıaçık, Ü., Erat, S., & Akçin, K. (2014). Attracting talented employees to the company: Do we need different employer branding strategies in different cultures?. Procedia-Social and Behavioral Sciences, 150, 336-344.)

 

Allen, D. G., Bryant, P. C., & Vardaman, J. M. (2010). Retaining talent: Replacing misconceptions with evidence-based strategies. Academy of Management Perspectives, 24(2), 48-64.)

Dries, N., & Pepermans, R. (2012). How to identify leadership potential: Development and testing of a consensus model. Human Resource Management, 51(3), 361-385.)

 

Marler, J. H., & Boudreau, J. W. (2017). An evidence-based review of HR analytics. The International Journal of Human Resource Management, 28(1), 3-26.)

 

Goffee, R., & Jones, G. (2007). Leading clever people. Harvard Business Review, 85(3), 72-79.)



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